The middle banner is the largest, holding the most text so it can be easily read from a distance.

EcoLoop is a conceptual installation project. It focuses on carbon footprints—specifically how everyday transportation choices can reduce them. The intended audience is commuting students at Austin Peay State University.

EcoLoop

The bus stop sits by the new Nursing Building, making it an ideal drop-off spot with its central location, campus-entrance access, and high foot traffic.

The footsteps on the sidewalk installation range from a light green to dark green based on the mode of transportation. This represents your carbon footprint being lighter or heavier based on your lifestyle choices.

Foot prints, upclose

Signage Design

EcoLoop app

The side posters use eye-catching illustrations to draw students in and prompt them to scan the QR code.

After scanning the QR code, students will be taken to the EcoLoop app.

Here, they can learn and track their lifestyle choices for a lighter footprint.